How to Get More Shares on Your Blog Posts

Getting more shares on your blog posts isn’t just about writing a good piece; it’s about crafting something irresistible. In today’s digital landscape, social media is flooded with content, making it harder than ever to stand out. Yet, the right strategies can help your blog gain momentum, attract attention, and get widely shared across platforms.

First, understand the psychology behind sharing. People share content for several reasons: to educate others, to entertain, to express themselves, or to feel connected with a broader community. Tap into these motivations by creating content that solves problems, inspires emotions, or provides unique value.

Craft Headlines That Demand Attention

Your headline is the first — and sometimes the only — chance to capture a reader’s interest. Studies show that 8 out of 10 people will read a headline, but only 2 out of 10 will click through. A great headline balances curiosity and clarity. Use power words, numbers, and emotional triggers to draw readers in.

For example:

Keep headlines under 70 characters so they don’t get cut off in search results or social media shares.

Optimize for Social Media Sharing

Social platforms like Facebook, LinkedIn, Twitter (X), and Pinterest all favor different types of content. To maximize shares:

• Use Open Graph Tags: Make sure your WordPress blog includes Open Graph metadata to control how your content appears when shared on platforms like Facebook.

• Add Twitter Cards: Twitter Cards allow your post to display rich media (images, summaries) when tweeted.

• Mobile Responsiveness: Ensure your blog loads perfectly on mobile devices since 60%+ of social media activity happens on smartphones.

“Content that looks great on social is half the battle; the other half is making sure it resonates with the reader.” – Content Marketing Institute

Create Value-Packed, Shareable Content

Your blog must go beyond surface-level advice. Dive deep into topics, providing readers with actionable insights.

• In-depth Guides: Long-form content (1,500+ words) often outperforms shorter posts in terms of shares and SEO.

• Case Studies: People love learning from real-world examples. Showcase successful projects or experiments in your niche.

• Expert Interviews: Include insights from industry leaders to build credibility and encourage them to share your post.

Additionally, data-driven content tends to get shared more. Integrate original research, surveys, or curated statistics.

For example:

In a 2024 BuzzSumo study analyzing 1 million articles, it was found that articles featuring original research received 63% more shares than generic opinion pieces.

Visual Content: A Must-Have

Visuals not only break up large chunks of text but also enhance comprehension and boost shareability.

• Custom Graphics: Infographics are shared 3x more often than other types of content.

• Screenshots & Charts: Help readers grasp complex ideas quickly.

• Videos & GIFs: Short videos summarizing your blog post or GIFs that add humor can increase engagement significantly.

Always include alt text with keywords to improve accessibility and SEO.

Emotional Triggers in Storytelling

Humans are wired to share content that evokes emotion. Stories that spark awe, laughter, surprise, or even anger tend to get more traction.

Use anecdotes, personal stories, or user-generated content to make your posts relatable.

For instance:

Instead of writing, “Many businesses struggle to grow their blog,” share a story:

“Jane, a small business owner in Portland, struggled to attract traffic to her blog despite publishing twice a week. After implementing share-boosting tactics like influencer collaborations and emotional storytelling, her blog saw a 400% increase in shares within three months.”

This personalization not only makes your content engaging but encourages readers to share.

Leverage Influencer and Community Amplification

Influencers can make or break the reach of your blog post. Identify thought leaders and micro-influencers in your industry.

• Mention Influencers: Reference them naturally in your content.

• Notify Them: After publishing, let them know you mentioned them via social or email.

• Collaborate: Co-create content or invite them for interviews.

Communities are equally important. Share your post in relevant Facebook Groups, Reddit threads, or LinkedIn communities where your audience gathers.

Include Clear and Attractive CTAs

A call-to-action (CTA) isn’t just for conversions; it’s also for encouraging shares.

• Inline CTA Example: “Enjoyed this article? Share it with your network and help others boost their blog traffic!”

• End-of-Post CTA Example: “Share this guide on Twitter, Facebook, or LinkedIn to help others create viral content!”

Also, integrate floating or inline social share buttons throughout your blog post, especially after impactful sections.

Timing and Frequency Matter

Not all shares happen right after publishing. Use data to optimize your timing.

Optimal Times to Share:

Use scheduling tools like Buffer, Hootsuite, or Later to automate shares and repurpose content across platforms regularly.

Incorporate Interactive Elements

Engaging content keeps people on your page longer and encourages shares.

• Quizzes and Polls: Interactive elements like quizzes can skyrocket engagement.

• Comment Sections: Prompt your readers to share their opinions and stories.

• Content Upgrades: Offer downloadable templates, checklists, or eBooks in exchange for shares or email sign-ups.

Tip: Gamify your blog by offering points or rewards to readers who engage, such as “Top Contributor” badges.

Optimize for SEO and Semantic Search

SEO isn’t just for Google; it helps make your blog more discoverable across all platforms.

• LSI Keywords: Use Latent Semantic Indexing (related keywords) throughout your content naturally.

• Internal Linking: Link to related posts within your blog to improve on-page SEO and keep readers engaged.

• Schema Markup: Add structured data (e.g., Article, BlogPosting) to enhance your post’s visibility in search results.

Related Keywords to Include:

• viral blog content

• boost blog engagement

• content distribution strategies

• increase blog shares

• social media amplification

Analytics and Iteration

Finally, you can’t improve what you don’t measure. Regularly track metrics like shares, click-through rates (CTR), and engagement levels using tools like Google Analytics, Hotjar, or BuzzSumo.

Key Metrics to Monitor:

• Social Shares by Platform

• Time on Page

• Bounce Rate

• Referral Traffic Sources

• Comments and Engagement

Experiment with different headlines, formats, and distribution channels to discover what resonates best with your audience.

Conclusion

Growing the number of shares on your blog posts requires a blend of strategy, creativity, and consistency. From crafting compelling headlines and embedding impactful visuals to leveraging influencer networks and optimizing for both SEO and social sharing, each step plays a role in amplifying your content’s reach.

But above all, it’s about connecting with your audience on a deeper level — providing real value that compels them to hit that share button. Stay curious, test different approaches, and keep refining your process to unlock your blog’s full viral potential.